Marketing luxury properties is all about identifying the key characteristics that make a home unique, finding the home’s story, and telling that story to the right prospects. Most agents take the cookie-cutter mass marketing approach with a luxury property. This is very ineffective and a waste of time and money. Targeted lifestyle marketing helps to sell the home more quickly and at a higher price.
The fact is, not all agents are equipped to handle a luxury property. Buyers and sellers in the upper-bracket demand more skill, knowledge and effort than the average agent is willing to provide a client.
