In the dynamic realm of real estate, I, Wade Hanson, have spent over two decades mastering the art of navigating its complex intricacies. I recently found myself mentoring two young agents, Paige Vadnais and Wyatt Lemon, who sought my advice on advancing their careers. This article is beneficial for aspiring agents looking to progress in their careers and clients seeking white glove treatment when selling their luxury property in Woodbury, MN. Here are the questions and answers from a recent Raw Real Estate Podcast episode.
What does a day in my life look like?
My day is a testament to the power of routine and discipline. I begin my day at 5 a.m., a habit I have maintained for years. The early morning is the perfect time for self-improvement and preparation for the day ahead. I dedicate the first 30 to 45 minutes of my day to reading, absorbing knowledge and insights I can apply to my work and personal life.
After my reading session, I spend an hour working out. This physical activity keeps me healthy and sharpens my mind, boosting energy and clarity that carries me through the day.
By 8:30 a.m., I am in the office, ready to tackle the day’s tasks. This consistent morning routine sets a positive tone for the rest of the day, providing a sense of structure and purpose.
The key to success in real estate and any field lies in maintaining consistency and discipline in one’s daily routine. My morning regimen is a testament to this belief, a practice I recommend to anyone seeking to advance their career.
What does my listing process look like?
My comprehensive and client-focused listing process sets me apart in the real estate industry. I believe in the importance of thorough preparation and a deep understanding of the data related to each listing.
When I take on a new listing, I conduct a detailed analysis of the property and its surrounding market. I look at comparable sales, current market trends, and the property’s unique features. This data-driven approach allows me to price the property accurately and competitively.
I also believe in providing full service to my clients. This includes staging the property to make it more appealing to potential buyers, coordinating necessary home improvements, and even arranging for professional photography. I aim to present the property in the best possible light and make the process as smooth and stress-free as possible for my clients.
In addition, I strongly emphasize communication throughout the listing process. I keep my clients informed at every stage, from the initial market analysis to the final closing. Clear and consistent communication is key to building trust and ensuring a successful transaction.
My listing process reflects my commitment to excellence and dedication to serving my client’s best interests. It’s a process that requires time, effort, and a deep understanding of the real estate market, but it has proven successful repeatedly.
Am I meeting in the office and still doing face-to-face? Or is it Zoom? What does that look like when I go on those listing appointments?
When it comes to listing appointments, I have adapted to the changing times while maintaining the essence of personal connection. The method of interaction should be tailored to the comfort and convenience of the client, whether that means meeting face-to-face or connecting virtually.
In the pre-pandemic era, I preferred in-person meetings. I found value in reading body language, gauging reactions, and building rapport in a way only face-to-face interaction allows. I would typically meet clients in my office, where I could present data, discuss strategies, and answer questions in a professional setting.
However, with the advent of the pandemic and the subsequent shift towards remote work and social distancing, I have seamlessly transitioned to virtual meetings when necessary. I use platforms like Zoom to connect with clients, present information, and discuss their needs and expectations. These virtual meetings can be just as effective as in-person ones, especially when clients are more comfortable or find it more convenient to meet online.
Regardless of the format, my focus during these appointments remains the same: to provide comprehensive service and ensure that my clients are fully informed and comfortable with the process. I use these meetings to understand my client’s needs, present my marketing strategy, discuss the state of the market, and answer any questions they may have.
My approach to listing appointments is flexible and client-focused, demonstrating my adaptability and commitment to providing exceptional service.
How did I break into the luxury market early in my career?
Breaking into the luxury market early in my career was strategic and deliberate. I recognized that selling luxury homes required a unique skill set and a different approach than the traditional real estate market. I was drawn to the challenge and saw an opportunity to discover a niche.
My strategy was multifaceted. I started by educating myself about the luxury market, understanding its nuances, and studying luxury home buyers’ and sellers’ needs and expectations. I knew that to succeed in this market, I needed to offer something different, something more than what was typically provided by real estate agents.
One of the key tactics I employed was direct mail. I targeted luxury neighborhoods and sent out high-quality, professionally designed mailers that showcased my services and the unique value I could provide. This direct approach helped me get my name in front of the right audience and establish a presence in the luxury market.
But my commitment to exceptional service was the most critical factor in my success in the luxury market. I understood that luxury home sellers and buyers expected a higher level of service, and I made sure to deliver on that expectation. I provided comprehensive, personalized service to my clients, handling every transaction detail and going above and beyond to ensure their satisfaction.
In conclusion, my entry into the luxury market was not a matter of chance, but a result of careful planning targeted marketing, and a commitment to exceptional service. My success is a testament to the effectiveness of my approach and understanding of the luxury real estate market.
