Realtors share the inside scoop on buying and selling high-end real estate
Woodbury, Minn. (Jan. 21, 2015) – Wade Hanson of RE/MAX Results has collaborated with 18 other top producing real estate agents across the country on a new book titled, Luxury Home Selling Mastery, which details the ins and outs of selling million dollar homes. The 214-page book, set to launch today, is currently available on Amazon.com and has a five star rating.
The book speaks to consumers and real estate professionals alike with unique perspectives from high-end agents about the upper bracket market. Hanson’s chapter is titled “Three Reasons Your Luxury Home Isn’t Selling”. It focuses on pricing strategy, unique marketing strategies for a luxury home, and what a luxury Realtor should do for their clients. Properly pricing a home is the most important piece for any real estate sale, but Hanson also notes that many times, it’s the small details such as staging a home, high-end marketing materials, marketing the home to a targeted audience and good photos that highlight the homes unique features, that are often overlooked that can impact the decision of the buyer.
“The luxury home market is unique and representing high-end buyers and sellers requires an agent with the unique skills, expertise and experience in the upper bracket market,” said Hanson. “The fact is, not all agents are equipped to handle a luxury property.”
Other sections discuss topics such as luxury market trends, what it takes to sell an upper bracket home in any market, global marketing, success strategies for luxury Realtors and even how to work with professional athletes.
The authors were chosen by publisher, Erica Glessing with Happy Publishing, and have collectively sold over $4 billion in real estate. Each author shares their unique and individual tips, tricks, and insights on selling the most luxurious homes in North America. Glessing selected Hanson as a contributor as a result of his 15 years of experience in the luxury housing market, large network of luxury clientele, his unique approach to the industry and his experience with Donald Trump (the tycoon in luxury real estate) on NBC’s, The Apprentice.
To purchase a copy of Luxury Home Selling Mastery, go to www.amazon.com or contact Wade Hanson, at 651-274-8584 or Wade@WadeHanson.com.
About Wade Hanson:
Wade Hanson is a Real Estate Broker and has been selling real estate in Minnesota and Wisconsin since 1999. He is a Certified Luxury Home Marketing Specialist and is a member of the prestigious Million Dollar Guild with The Institute for Luxury Home Marketing. Hanson has over 15 years of experience selling luxury homes and understands that marketing luxury properties is all about identifying the key characteristics that make a home unique, finding the home’s story, and telling that story to the right prospects.
Wade remains one of the top Real Estate Brokers in Minnesota and Western Wisconsin. His early success story, drive and determination was key in being chosen as a contestant on Season 10 of NBC’s The Apprentice – a reality TV series headed by real estate mogul and billionaire Donald Trump.
Wade is a graduate of Woodbury High School and currently resides in Woodbury with his wife Michelle and two Daughters, Madalyn and Gwenyth.
About RE/MAX Results:
RE/MAX Results operates out of the Twin Cities area of Minneapolis and St. Paul, St. Cloud, Rochester as well as Western Wisconsin. Based upon the principles of entrepreneurship and customer service, RE/MAX Results has grown to 30 offices and more than 900 Sales Executives making it the largest RE/MAX franchise in the world.
For more than 27 years, RE/MAX Results has been leading the way with some of the highest producing sales executives in the country. RE/MAX Results is committed to selecting the most capable people in real estate, providing the best, most streamlined operational infrastructure, management by participation, and the highest standards of professionalism in the industry. For more information, visit www.results.net.
