Selling A Luxury Home

Wade Blog, Featured, Sellers 0 Comments

1.) My $1 million+ property has been on the market for more than a year now. What can I do to increase the likelihood of it selling?

Review your agent’s marketing strategy and price evaluation for your property. Remember, real estate agents are service providers. It’s our job to make sure that the properties we list are marketed in places where qualified buyers are most likely to be exposed to them. Unfortunately, many agents have cut way back on their willingness to spend marketing dollars—even though this is precisely the time when we need to dramatically increase our marketing efforts. The days of just placing a property in the Multiple Listing Service (MLS) and waiting for someone to call are long gone. Your agent should be presenting your luxury property to potential buyers in places where they may or may not be looking for them.